Can technologies like Apple Vision help attractions see their future more clearly?

Apple Vision is the latest new tech release from the global giants Apple Inc. Apple Vision is a pair of high-resolution cameras in a headset which transmit over one billion pixels per second to the displays so you can see the world around you clearly. The system also helps deliver precise head and hand tracking and real‑time 3D mapping, all while understanding your hand gestures from a wide range of positions.

The use of technologies such as VR and AR are increasingly becoming prominent with attractions that have the financial scope to apply them. However, there are areas of controversy around technologies that completely alter the interpretation experience for the consumer.

https://www.apple.com/apple-vision-pro

Points to consider:

How do technologies such as Apple Vision impact the visitor experience and interpretation? Do they enhance or detract?

How does this type of technology impact interaction and authenticity at an attraction?

Early reports around Apple Vision are that it can cause headaches and other health issues. Does technology and it’s application at attractions have to be considered from a safety perspective?

What are the potential benefits for story telling?

Published by

Alan Lovell

Senior Lecturer in Tourism Management UoN

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